During the summer of 2013, the PIC cultural association organized a 2 month long workshop for unemployed adults (25-40yrs) to construct a wood-fired bread oven at Can Masdeu in Barcelona. Under guidance of a two experts in the field of bio-construction and wood-fired ovens and using locally found clay over 15 people, from Barcelona and without full-time employment participated in the building process. The workshop was a big success and resulted in a novel design prototype consisting of a double baking chamber furnace with capacity for 70 breads, built on a central metal structure covered with adobe.
From the initial workshop participants a core group of 4-6 peoplse went on to set up a small business centred around the collective use of the new bread oven. "La Pana" currently offers 7 consumer cooperatives in Barcelona, artisenal, organic and local breads and pastries, on a weekly basis.
Their sustainable business model follows the principles of more direct relations between consumers and producers, and use of sustainable modes of transport such as the bicycle and the use of renewable energy (wood) to bake the bread. "La Pana" further provides self-employment and a collective economy for the people who participate in it. “La Pana” and their newly constructed oven further play and active role in spreading the knowledge of ecological and handmade bread production through workshops in the PIC social centre (www.canmasdeu.net).